Emerging seller sees a 32% increase in organic sales using tried and tested methods

In this case study, we’ll find out how Seller’s Umbrella effectively improved sales for one of our clients over the course of three months – May to July 2023. By combining optimized organic strategies and well-managed PPC campaigns, we achieved impressive results that made a real difference to our client’s Amazon presence.

Find out how we did it

Increase in PPC sales

Increase in organic sales

Decrease in ACOS

Increase in impression

The back story

Trevor, a growing online retailer, was facing the challenge of plateauing sales on his Amazon store. He was keen on expanding their market share and increasing revenue, but his efforts weren’t yielding the desired outcomes.

Frustrated by the lack of progress, Trevor began searching for effective solutions that could breathe new life into his business. He then discovered Seller’s Umbrella. Impressed by our track record of delivering practical results, Trevor decided to partner with us, hoping to finally overcome the roadblocks that had hindered his growth.

How we achieved it?

Product listing optimization

The Challenge

Plateauing sales: Trevor’s Amazon business faced a significant hurdle as sales on his Amazon store had come to a standstill. Month after month, he noticed little to no growth in his sales figures.
Market share expansion: Keen on reaching a wider audience and increasing his market share, Trevor aimed to extend his brand’s presence beyond its current limits. He recognized the potential for growth but struggled to execute effective strategies.
Revenue growth struggle: Despite his efforts, Trevor found that his attempts to boost revenue weren’t yielding the desired outcomes. He needed a fresh approach to break free from the revenue stagnation he was experiencing.

About the Client

Trevor, a niche player in eco-friendly home products, aimed to broaden their market share and extend their positive impact on sustainability through a wider customer base.

Our approach

To tackle these challenges, we employed a comprehensive approach. We meticulously optimized product listings, emphasizing important keywords and compelling copy to bolster organic rankings. Then we overhauled their PPC campaigns, concentrating on high-performing keywords, refining bids, and crafting engaging ad content.

The Results

Organic sales witnessed a 32% upswing, surging from $80,000 in May to $105,600 in July, reflecting enhanced product visibility and consumer interest.
Strategic PPC campaigns constituted 28% of total sales, significantly broadening the client’s market outreach.
ACOS dwindled from 18% in May to 12% in July.
Impressions soared by 45%, underscoring the expanded brand visibility.