In this case study, we’ll go through how Seller’s Umbrella helped a haircare brand achieve remarkable improvements in their sales and profitability. Through a strategic approach, we were able to achieve the highest sales ever for our client.
Despite offering a range of high-quality hair care products, Jensen was facing a challenge in translating their product excellence into substantial sales figures. Jensen initially launched his products on Amazon with optimism and enthusiasm. However, as time progressed, it became evident that their sales were not reflecting the quality and appeal of their offerings.
Upon closer examination, it was clear that the client’s existing Amazon strategy was not optimized for maximum visibility and engagement. Their product listings lacked the persuasive power needed to capture the attention of potential customers, and their pay-per-click (PPC) campaigns were not delivering the desired results. Additionally, their Advertising Cost of Sales (ACoS) was notably higher than what they aimed for, putting a strain on their profitability.
Strategy planning and creation
Listing optimization and refinement
PPC campaign optimization
Ongoing management
Jensen specializes in offering top-notch hair care products. His dedication to quality and customer satisfaction sets his brand apart in the competitive Amazon marketplace.
We began by conducting a comprehensive analysis of the client’s existing Amazon strategy, identifying areas for improvement. Our strategy focused on optimizing their product listings, refining keywords, and fine-tuning their pay-per-click (PPC) campaigns.
Our journey with Seller’s Umbrella has been nothing short of transformative. Before partnering with them, we were struggling to translate our exceptional hair care products into meaningful sales figures on Amazon. Today, our products are not just selling; they’re thriving.
6 mins