DSP Ads for Amazon


With DSP (Demand-side-platform) Ads for Amazon, we allow entrepreneurs to instinctively purchase a video, display, and audio ads from an array of channels having choices for both on and off Amazon. At Sellers Umbrella, we help our sellers facilitate buying and selling of ads backed by DSP services that give programmatic advertising and amplify the brand value by giving access to massive consumer data. Amazon tracks every single click, search, purchase, and review done by a shopper. This huge database supports to choice of the right ads that can convey a meaningful brand message for Amazon sellers’ brands and can attract the attention of the targeted audience.
We are the Amazon Sellers Consultants helping entrepreneurs obtain the complete benefits of the Amazon DSP Ads services and help in optimizing campaigns while keeping in mind the allotted budget for the entire project. With the skills of our Amazon DSP ads experts, we help our clients create a suitable strategy that focuses on achieving higher engagement rations for Amazon DSP ads and aiming to augment conversions with better sales.
Various Types of DSP Ads Services Available For Amazon
Static Ads
The ads are simple and precise with featured images and call-to-action. Clicking on the ads redirects the shoppers to the Amazon product listing or Amazon brand store or the seller’s website.
Dynamic Ads
The ads are live reflecting the optimized content in context to the target audience. The ads primarily focus on customer preferences and choices. These ads intend to direct the customers to the Amazon product listing page.
Audio Ads
These ads replicate the style of radio commercials that do not last more than ten to thirty seconds. They focus on power marketing campaigns, create brand awareness, and are used to launch new products.
Video Ads
These ads display a descriptive video of the product on and off Amazon directing the consumers to the product listing page or the business website.
Over-the-top (OTT)
They are full-screen video ads that exactly look like television commercials. They are not clickable and are meant to generate brand awareness with compelling content that drives shoppers to take action.
Our DSP Targeting Strategy
At Sellers Umbrella, we provide understand different target options and align them with the sellers’ advertising goals. This is the key to our successful advertising with DSP. We use the below targeting options to create a tailored strategy for our customers.


Benefits of DSP Ads Services For Amazon
Safeguards prime ad inventory
- by targeting audiences from Amazon-owned platforms and third-party websites as well
Harnessing Amazon Branding strategy
- by reaching out to online customers everywhere while they browse through the news or watch Amazon Prime content. This boosts visibility and accelerates sales.
Provides the exact idea of the number of sales
- the ads have generated and how an off-Amazon click gets converted into Amazon sales.
Attracts all types of audiences
- through the first-party data of Amazon that is not available to all advertisers. Helps created established strategies according to buyers’ shopping behavior and related products.
Provides a massive advertising platform
- that is programmatic and has an efficient and flexible way to advertise leading to brand visibility expansion across the advertising funnel improving the brand presence gradually.
Retargets existing customers
- with pertinent product and brand information thereby increasing brand awareness. Also, retargeting prospective buyers having bought or got engaged with the seller’s products in the mentioned category.
Campaign Optimization is made possible with Amazon DSP
- and automatic optimization adjustment bids that deliver advertisements in the best possible format aligned to specific campaign goals.
Protects Brand through programmatic advertising
- and brand positioning to a highly dynamic ambiance. Following the highest standards of brand safety and strict control for creating real-time bids, sustaining third-party supply quality, etc.