Want more eyes on your product pages? Want to increase conversions without burning your ad budget?
Then it's time to reconsider your content strategy. Amazon A+ content services and Amazon Enhanced Brand Content are your most effective tools for building trust, driving clicks, and converting casual shoppers into loyal, paying customers.
Here's how to leverage them to drive more sales, visibility, and long-term branding power.
What Is Amazon Enhanced Brand Content (EBC)?
Let’s start with the basics.
Amazon Enhanced Brand Content was the first feature that sellers could access within the Brand Registry. It allowed you to include rich media elements within your product descriptions, such as images, graphics, formatted text, and so on.
Now it has evolved into A+ Content, providing even stronger branding potential.
It is a cleaner layout, with dynamic modules, and it includes Vendor Central and Seller Central accounts.
Why Amazon A+ Content Services Matter
Uploading simple text descriptions? Leaving money on the table.
Here's how A+ Content can assist you:
- Increase conversions by 3% to 10% with Basic A+ and by 30% with Premium A+
- Decrease returns with improved feature explanations
- Enhance SEO with alt-text and keyword-based content blocks
- Develop cross-selling possibilities by using comparison tables
- Establish credibility through a businesslike, branded-looking storefront
Instant win: A+ content provides consumers with everything they require to purchase with confidence, without ever leaving your site.
Basic A+ vs. Premium A+: What’s the Difference?
If A+ content is powerful, Premium A+ is your competitive edge.
Basic A+ Content:
- Available to all Brand Registered sellers
- Up to 5 modules per product detail page
- Text, image, and chart-based modules
Premium A+ Content:
- Available by invitation only (typically for large brands)
- Access to video, interactive hover hotspots, and carousel features
- Supports more modules and custom layouts
Bottom line: Premium A+ gives you advanced storytelling and user engagement. If you’re eligible, it’s worth every second.
How to Get Started with Amazon Enhanced Brand Content
Starting out does not have to be complicated.
1. Register with Amazon Brand Registry
You have to own your own brand and possess a registered trademark.
2. Develop Your A+ Content
Use modules that fit into your product narrative.
Keep the text concise, benefits-oriented, and quick to scan.
3. Incorporate top-quality images
Professional photos make a big difference.
Add alternative text to each image to give that SEO boost.
4. Send through Seller Central
Amazon generally takes 7 days or shorter to review content.
Uncertain of images, copies, or compliance? That's where Amazon A+ content service providers fit in. They assist you to plan, create, and execute converting content.
What Great A+ Content Looks Like
You don’t need a big brand budget to make a big impression.
Here’s what high-performing A+ pages have in common:
- Strong hero image with brand logo or lifestyle context
- Feature callouts that highlight benefits, not just specs
- Comparison charts that position your product vs. others
- Brand story module that tells customers why you exist
- Cross-linked ASINs to promote bundles or variants
How A+ Content Impacts Sales and Rankings
Still wondering if it’s worth it?
A+ content directly affects:
- Conversion rates: Clearer visuals and benefits drive decision-making
- Time on page: Engaging visuals keep customers scrolling
- Search performance: Optimized alt-text and titles help organic ranking
- Ad ROI: Pages with A+ convert better, which means lower ACoS
Real results: Brands have seen a 20-30% lift in sales by switching from basic descriptions to Premium A+ Content.
Top Mistakes to Avoid
Want to get rejected fast? Use these:
- Overhyped claims (“#1 in the world”, “best ever”)
- Pricing or promotional language (“20% off”)
- Unapproved CTAs like “Buy Now”
Stay compliant. Amazon has strict content guidelines.
Pro tip: Keep language benefit-focused and clean. Avoid fluff.
Keep It Fresh: A/B Test and Optimize
You built it, now track it.
Use A/B testing tools (Amazon Experiments or third-party apps) to test different content versions. Track:
- Conversion rate
- Page traffic
- Scroll depth and bounce rate
Update every 3 to 6 months based on data. Include customer reviews and FAQs to keep the page relevant.
Best Practices for Maximum Impact
- Think mobile-first: Most users shop on mobile
- Use bullet points for features
- Highlight the top 3 benefits in the first module
- Avoid text-heavy designs
- Tell a story: Build brand trust with purpose-driven content
Working with Amazon A+ Content Services Providers
Doing it yourself is great. But when it’s time to scale, outsource to experts.
An Amazon A+ content service provider can:
- Build content at scale for all your listings
- Ensure compliance with Amazon guidelines
- Deliver pro-level visuals and product photography
- Optimize for SEO and conversion
Instant CTA: Don’t have an in-house creative team? Partner with a service provider to speed up and level up your content.
When to Use Premium A+ Content
Use Premium A+ for:
- Hero SKUs or top revenue drivers
- Product launches and seasonal spikes
- High-ticket items that need more storytelling
Make sure your brand voice and visuals stay consistent across listings.
Wrap-Up: Start Converting Views into Sales
Amazon A+ content services and enhanced brand content aren’t just cosmetic upgrades. They’re proven tools to:
- Get your audience involved
- Improve SEO
- Develop brand loyalty
- Maximize conversions
The great news? You don’t have to make changes across your entire catalog to reap benefits. Begin with your top 5 products. Work on one item at a time.
Next Step:
Begin to develop content that represents your brand and markets on your behalf. Do it in-house or outsource it to a pro, but your Amazon listings are worth more than bullet points and standard images.
Don't wait. Make your brand stand out where it counts most—at the point of purchase.