Part of Amazon’s internal advertising system, Amazon Pay-per-Click (PPC) advertising enables businesses, advertising agencies, and independent sellers to target particular keywords and produce product advertisements. It can be used to display pertinent products to customers at the point of sale and track the effectiveness of their adverts to determine which ones are leading to conversions.
Step 1: Meeting Criteria
Advertisers must have an Amazon seller account, plan their shipping strategy, and be eligible for Brand Registry to run Amazon PPC advertising service. Advertisers must meet the Buy Box eligibility requirements to use Sponsored Products, and if employing a headline search ad, they must sign up for the Amazon Brand Registry service.
Step 2: Selection Of Suitable Type Of PPC Ad
Amazon provides a variety of PPC ad formats with various targeting possibilities. When selecting your chosen PPC ad types, it is crucial to take your daily budget into account because it will determine which ones you can employ and benefit from the most. It is advised that you test all kinds of ads you have access to at first, particularly automatic targeting advertisements and manually targeting Sponsored Products ads.
The cost of your goods is also important, as those that fall between $21 and $30 reach a sweet spot and have a higher RoAS than both. Decisions based on RoAS at its proximity would be helpful. After having enough information, you can eliminate the ads you believe aren’t performing effectively while boosting the ones that are.
Step 3: Selection Of The Product
The decision of which of your products to advertise is the next step in the creation of an Amazon PPC campaign. Consider how your products will complement one another to increase clicks and purchases. Products that sell well are appropriate for Sponsored Brand ads, whereas low-ranking products are appropriate for Sponsored Product ads. Different sorts of products are suitable for different types of PPC ads.
Step 4: Carry Out Keyword Research
To create successful manual campaigns and PPC advertising, keyword research is crucial. You have two options: you can do it yourself or hire an Amazon consultant. It’s crucial to find keywords that are relevant to both your product and the search query while doing keyword research. Negative keywords can also be employed to get rid of undesirable leads and non-buyers.
Step 5: Optimize Your Listings
Product listings are optimized for SEO or search engine optimization. To achieve maximum visibility and increase conversion rates, you can use Amazon PPC campaign optimization which entails adding keywords into the product’s title, description, and features. Including a keyword in both the copy and the product, photos can be beneficial.
Step 6: Create Your Campaign
Now that you’re prepared, you can start your first Amazon PPC campaign. Just take the following steps:
- Go to your Amazon seller account and sign in.
- Select the advertising tab.
- Choosing to Create a Campaign.
The PPC advertising type you want to employ must now be selected: Sponsored Brands, Displays, or Products. You must now supply the following details:
- Name of the campaign.
- The day you want the campaign to launch.
- The campaign’s end date, if desired (optional).
- Your daily campaign spending limit.
The next step is for you to select your desired targeting strategy and upload your keyword list.
- Broad match.
- Phrase match.
- Exact match.
- Negative phrase.
- Negative exact match.
Step 7: Submit Your Ads To Amazon
Sending your ads to Amazon and waiting for their approval is the last step. Your ad campaigns will be live after a few hours, at which point you can follow your progress and keep an eye on how they’re performing. Amazon will let you know if there are any problems with your PPC campaign so you can fix them before they have a negative impact.
Conclusion
This Amazon PPC guide should have made it easier for you to comprehend Amazon advertising and how to set up a PPC campaign. This tutorial has a lot of useful information, so be sure to bookmark it and use it as a resource when developing your first PPC campaign.